Market Segmentation
Services provided by
Business Professors
What We do
Market Segmentation Backed by Science
Do you understand your target markets well enough? Are they attractive or lucrative for your business goals? How should you communicate with them? How should you tweak your product/service to serve them better?
Our marketing experts use their extensive knowledge on measurement theory and survey design to collect and analyze data that would allow us to answer these questions and more for you to have a laser-sharp understanding of your markets.
Who We Are
We are a team of business professors with expertise in marketing & data analytics. With our process, you can learn how to optimize the fit between your offerings and the needs of your target market(s).
Our Process
A transparent process to understand your customers
01.
Free Consultation
02.
Data Collection
03.
Producing Actionable Insights
01. Free Consultation
Our free consultation involves a discussion of your products and your target markets. We will propose the blueprint and all the steps required to learn as much as possible about your customers.
02. Data Collection
Careful data collection is at the heart of our methodology. We are able to collect the required data through online or in-person surveys from potential customers in your target geography.
03. Producing Actionable Insights
We will categorize your potential customers into segments with distinct needs, interests, and price sensitivities. The insights will allow you to pick attractive segments and optimize your fit with them.
Our Fees
For our services, we charge a small portion of the increase in your revenue plus any data collection costs.
We earn when you win!
We follow a revenue-sharing payment model. We are only paid when you see an increase in your revenues following the implementation of our pricing recommendations. We also ask that you pay for any data collection costs that we might incur.